From PHYSICAL TO DIGITAL
PRODUCTS INTERACT WITH HUMANS IN A NEW “DESIGN EXPERIENCE”
The 2017 Archiproducts Milano edition offers a new “Design Experience” with connected objects, digital interactions, and augmented reality.
With the Archiproducts Scan App, each object on display releases a ‘cookie’ showing specs, the variants, available colors, and prices.
All the information is saved on the visitor’s device.
They could later get to know more about the product and purchase it online.
Watch the video (by Archiproducts)
Digital connections and interactions
All exhibited objects – both those giving shape to the workspace and those designing the ideal living space proposed in the shop – are ‘connected’ with the visitors. Thanks to digital instruments objects are able to ‘communicate’ with visitors, telling everything about their history
This is what today is defined ‘Phygital’, a new passage from physical to digital in an osmotic synthesis in which these two worlds mutually contaminate. The connection between objects and visitors is possible thanks to the app ‘Archiproducts Scan’, allowing to ‘shazam’ the exhibited furniture.
A NEW RETAIL CONCEPT
“We are currently exploring a new retail concept – explains Enzo Maiorano, co-founder of the Archiproducts – in which the product experience is more important than the mere visual knowledge: visitors can acquire much more information than those given by a single exhibited product. This is the first step of a path bringing visitors and objects closer, which is further developed with the help of technological devices. In this way also buying products online will be much easier”.