"Look Mum, we're in a book!"

November 18, 2015

Grano Armando in The Marketing of Taste

Who would have thought our digital work could end up in an actual, hold-in-your-hand hard-covered book?! For the beautiful story of Grano Armando, we couldn’t think of it being in a better place.

The Marketing del gusto (translated: Marketing of Taste) (LSWR Editions) is co-written by Slawka G. Scarso - a writer, university lecturer and consultant specialising in food and wine communication; and Luciana Squadrilli - a freelance journalist and consultant specialising in PR and digital communication.

Leafing through the book, you’ll find the digital strategy that we developed for Grano Armando in all it’s glory on page 84. Amongst other things, our social media and marketing work for Grano Armando is cited as a great example of applying storytelling to the world of food.

We're really flattered and also very proud - to see mentioned Roll Studio and Grano Armando alongside giants like Mulino Bianco and Giovanni Rana is incredibly gratifying.


The cover of the Book

If you’d like to see the write-up for yourself, and fully appreciate all that went into this beautiful book, take a look at www.marketingdelgusto.it.

The Marketing del Gusto concept is an interesting one, and not just because it features Roll. For anyone wanting to build up the fundamental knowledge behind marketing in the food industry, Marketing del Gusto has all of the necessary information, backed up by plenty of practical examples and applications. Even if you’re a bit further ahead, the book still features loads of ideas that make for a great source of inspiration.


If you’re interested in learning how Roll Studio can bring to your brand to life through clever digital storytelling, drop us an email to hello@rollstudio.co.uk - we’re always up for a chat over a good coffee.