The Lovie Awards 2015: we were there!

By Clare Anderson on November 13, 2015

Last night at BFI Southbank we rolled on up to The Lovie Awards - arguably the most important European awards for creativity and innovation of the Internet. Despite the few hours of sleep and countless cocktails and canapes, we’ve made it into the office to write a few lines about how what it means to us to be a part of the Lovies as not just an award winner, but a judge as well.

Those of you who are subscribed to our newsletter (if you have not already done so, you can get a monthly dose of the good stuff by leaving your address here), already know that we were awarded Bronze in the Music category for Mix Tel Aviv - our project commissioned by the British Council, made with friends Flying Object.

You can also read our interview on the project in the Lovie Letters, presented by Google that was released earlier this week here.

(Side note: thank you to all those who shared the ‘Lovie’ and voted for us in The People’s Lovie category. You guys sure know how to make us feel special!)

A lesser-known part of our involvement with the Lovie Awards is that for the second year running, one of our directors, Luisa Tatoli has been privileged enough to be one of the talented heads on the awards judging panel.

Aside from gala evenings at The Ace Hotel, bottomless cocktails and the excuse to meet up with our fellow industry people - it’s actually quite difficult. It’s not a bad thing though, Luisa assures us - “While it may seem like hard work at the time, the chance to be involved with something like Lovies is always a pleasure, as well as a valuable source of inspiration.”


Picking a winner is never an easy job, and our lovely leader was particularly inspired the consistently high calibre across the large number of entrants.

“There was no shortage of fantastic work, and all the nominees deserved to be winners. Having plenty of choice made it very difficult to pick just one,” Luisa explains.

While the Lovie’s by name might suggest that it’s all about the works that the judges love, it also becomes apparent that Lovie stands for standing together with your peers and recognising the beauty of what we do.

“In the jury is a great air of collaboration and we while we all give our opinions, the sole desire is to reward and give due recognition to those who have worked hard.” Luisa says.

“Jealousy does not exist and friendships do not matter: all work is evaluated for what it is and how the creator managed to bring something new to the world of digital communication that we love so much.” Awwww. Luisa!

Love aside, as a little Italian agency in London we can’t help but feel a bit of patriotism too. It was so great at the awards ceremony last night to see friends from our homeland.

Luisa was filled with pride to see several Italian agencies showing off their skills in the mix of nominees, especially when the overall quality of all projects submitted was even better than the previous year. “AWD Agency, Direweb, and Aquest all created really great work, but this isn’t a surprise as we have become accustomed to seeing work of really high standard coming from them.”

And finally, for proof that we didn’t just go to the Lovies for the cocktails and canapes, you can see us giving our ‘Declaration of Lovie’ speech here.

Being a mixed bag of nationalities at Roll we did not know whether to use our 15 seconds of YouTube fame speaking Italian, English or French, so we reverted back to what we all know - a digital declaration delivered across 5 different devices.

We’re off to detox with a few big bottles of water and a pizza or two. Until next year, Lovies! We can’t wait to show you what we do next.