The Birth of InFlussi

By Clare Anderson on July 31, 2015

R&D: the Roll approach

Beautiful things are boiling in the fascinating, adventurous pot that is the Research and Development department of Roll Studio. The fuel for this fire comes from our team’s burning desire to discover new technologies, especially those with exciting and untapped potential.
Before going on with the story though, we ask you to leave the typical imagery connected with ‘R & D’ - and acronym that tends to instill fear in those familiar with these departments. Forget the top-secret laboratories we imagine exist at Apple and Samsung, with strict bio-authentication procedures and harsh penalties not unlike those from an episode of Game of Thrones, should anyone breathe a word of what's happening deep in their think-tanks.

At Roll, our approach to research and development is a completely open book - we believe in the value of sharing every part of our learning process. By circulating ideas our projects enrich themselves, and those working on them hone their skills and see their networks of social contacts expand - in short, new opportunities are created and the magic of innovation happens.

It is in light of this philosophy that we invite you into the Roll lab, and would like to share with you what we have brewing.


When faced with the choice of what technology to use for our latest passion project, the decision was easy. The Roll team’s interest in exploring different short-range navigation tools and testing the latest innovations in human-machine interaction in real-life situations kept us coming back to beacons.

Beacons are a low-cost, low-energy consumption localisation system that guarantees the location - even indoors, and in areas without adequate GPS coverage. Based on Bluetooth Low Energy (BLE), beacons use location data to allow nearby smartphone users to send and receive content, notifications and payment data.


The Scope of Use

Choosing beacons was easy - the hard part was deciding on what would be the perfect companion to this new technology for both users and developers. After many hours of meetings, a plethora of emails of plans - each more elaborate than the last, we agreed on a use for this new technology.

The team examined several possible settings and situations to maximise the potential of the beacons, and which would be best suited to offer personalised content and services to a large number of people across a large space. Put simply: festivals, conferences and exhibition areas.


The Test

The perfect opportunity to test the project presented itself at the upcoming Flussi Media Arts Festival. Flussi is an international exhibition dedicated to innovative electronic arts, and just so happens to be staged in Avellino, the italian home of Roll Studio.

Flussi has a strong focus on electronic arts, and each year is visited by technology lovers from around the world. This presented us with the perfect subjects to unleash the inFlussi experiment upon - and so the inFlussi app was born.


The App

The Flussi festival-goers this year will not only interact with the artists and the installations at the festival, but also take their experience to another level with the help of the inFlussi app, their smartphones and the beacons

By downloading the inFlussi app, those attending this year’s festival will have a truly immersive interactive experience, with the beacon’s pushing festival news, real-time updates, artist biographies, and other exclusive features straight to their phone.

We could tell you more, but we’ve already said too much - we’d rather invite you to discover all the incredible features of inFlussi for yourself. If you can’t join us at the Flussi festival, we’ll be posting updates, photo galleries and video on our Roll Studio Twitter, Facebook and Instagram channels.

The innovation doesn’t just end with the festival though; Roll’s love affair with beacons has only just begun...