Slavery Footprint

By Luisa Tatoli on March 1, 2014

Slavery is still a 21st century problem, to highlight this Slavery footprint was born. It is a ground breaking interactive online questionnaire that uses data about your life and personal shopping habits to calculate how many slaves went to produce the items of clothing and products you interact with on a daily basis.

Working closely with Unit 9 we helped develop the desktop experience, paying close attention to the animations used throughout the site. We also contributed to the large job of browser testing and code compatibility on older platforms. The site got over 1 million hits and also got tweeted about by President Barack Obama himself.

Credits

Release Date
Sep 2011

Link
slaveryfootprint.org  

Acency
MUH-TAY-ZIK HOF-FER

Brand
Call&Response

Production Company
UNIT9