• UX Design | UI Design | Development

We took the best bits of a real event and brought them to digital for Frontier Games to launch 5 new titles to the gaming press. The event consisted of 2 live events staged for different time zones within a 24hr period, each one replicating a VIP experience for attendees with personalised agendas and one to one support through the day.

Recreating the physical VIP experience in a digital event translated to keeping everything as efficient as possible for the attendees. We created one-click login access so no passwords or usernames needed to be remembered. Each attendees diaries were prefilled with 1-2-1 video calls booked in and alerts giving users plenty of time to get ready.

Each of the 5 games are brought to life with in game artwork and soundscapes from the games themselves. Each game room also has its own chat area for journalists to speak to developers and one another about each specific title. By keeping a chat room for each game we can build on the community of fans interested in each title and encourage networking and chats amongst attendees.

Credits

Creative Direction: James White | Design: Mauro del Gaudio | Development: Renato Formato, Dario Carella | Project Management: Jasmine DarbyCreative Direction: James White | Design: Mauro del Gaudio | Development: Renato Formato, Dario Carella | Project Management: Jasmine Darby

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