Our choices and interactions create the fabric of who we are as human beings. This creates a distinct ‘value fingerprint’ that reflects our personal priorities.
The Global values project allows users to use science to reveal your very own ‘Value Fingerprint’ and explore how you compare to your peers and establish your similarities and differences.
Interactivity at its core
We focused on creating a tool that was both aesthetically rich and also intuitive. In order to maintain interest we created a simple interface that allowed users to not only answer the questions but engage with the content through innovative interactions and animations.
EVERY ELEMENT HAS IT’S ROLE
The UX for the site has engagement at its core, we focused on creating a user interface that is both simple and fun to use using both sliders and card sorting techniques to answer the questions.
Revealing your profile
Each petal is bespoke and follows your individual answer pattern throughout the questionnaire, this answer value builds your own personal fingerprint which the user can then share at the end of the experience and compare with their friends.
BBC Taster: Global Values
David Fiz Querol
Front End Developer: