BNP Paribas had no standardised look and feel across their digital presence. In the past websites for the brand had been created ad-hoc with different styles and no unified voice.
BNP Paribas Real Estate’s vision is to retain their status as the leader of commercial real estate within Europe. The expertise and knowledge of the BNP Paribas RE team is second to none when corporations are looking to relocate and need help navigating through the stressful task of finding premises.
It was clear that to achieve their goals BNP Paribas needed an updated digital approach to bring its web offering inline with the service its highly trained staff can offer in person.