BNP Paribas had no standardised look and feel across their digital presence. In the past websites for the brand had been created ad-hoc with different styles and no unified voice.
- Digital Strategy
- | UX
- | UI
- | Web Development
BNP Paribas Real Estate’s vision is to retain their status as the leader of commercial real estate within Europe. The expertise and knowledge of the BNP Paribas RE team is second to none when corporations are looking to relocate and need help navigating through the stressful task of finding premises.
It was clear that to achieve their goals BNP Paribas needed an updated digital approach to bring its web offering inline with the service its highly trained staff can offer in person.
- +40%
Increase in number of visit on realestate.bnpparibas.co.uk.
- +95%
Increase in number of unique web leads vs previous year
- 38%
Bounce rate against an average of 75% during previous years
- 2'30''
Average time spent
We facilitated a series of workshops that got all key departmental stakeholders in a room to unify what the true digital representation of their brand should be.
These workshops went on to shape the digital presence from content through to identity. We also agreed on a set of KPIs as a means of evaluating the impact of the project.
With 100’s of hours worth of information needed to be retained on the site each page was stripped back to its core messaging and rebuilt to maintain a focused and meaningful experience for its visitors.
The knowledge and expertise of staff cannot be replicated by any amount of website trickery, we focused on understanding users needs based on the content they were reviewing and focused on connecting them to the right sales members with expertise in that field.
One truth
One truth
BNP Paribas had no standardised look and feel across their digital presence. In the past websites for the brand had been created ad-hoc with different styles and no unified voice.
A new set of brand guidelines were created to ensure consistency including a revised TOV that was simpler, more direct yet still informative.
A new set of brand guidelines were created to ensure consistency including a revised TOV that was simpler, more direct yet still informative.
Service imagery
Sectors imagery
About imagery
Ambient imagery
Service imagery, About imagery, Sectors imagery, Ambient imagery
Credits
Design: Tim Janes, Anastasia Santoro, Antonello Romano | Tech Lead: Renato Formato | Development: Alfred Armstrong, Dario Carella, Marco Acierno, Giuseppe Cutuli | Project Management: Luisa Tatoli | Producer: Orlando FestaDesign: Tim Janes, Anastasia Santoro, Antonello Romano | Tech Lead: Renato Formato | Development: Alfred Armstrong, Dario Carella, Marco Acierno, Giuseppe Cutuli | Project Management: Luisa Tatoli | Producer: Orlando Festa